Begin with the End

Successful marketing tactics begin with the end in mind. After all, if you don’t know where you’re going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service.
  • But how do you really know how to visualise the future? 
  • What can you do to turn your small business into a huge business with high profits, high conversions, and high profits?
Start by knowing your customer
This is the #1 marketing tactic that every marketer must know, believe, and understand. It’s not enough to have a general knowledge of the market and the customer. It’s vital to know the audience and relate directly to their needs. It’s about anticipating their next move and then their next move after that.

And it’s about appealing to their emotional needs.

Understanding the customer begins with a clear picture of who they are and what key characteristics they share. It is those key characteristics or idiosyncrasies that make them the best prospects for your product or service. That’s why they are so important to your future success – because they have a need for what you have to offer.

Once you are able to clearly identify the customer and what they want, it’s essential to craft and create a message that speaks directly to them. A general message about a product and the features it offers is never enough.
  
Customers want to know “what’s in it for me”
They are seeking value and looking for benefits or products. Your message must clearly articulate the benefits and advantages of what you have to offer. The message must appeal directly to the customer’s needs and appeal to him in a very unique way.
What are most customers looking for in terms of benefits?

People are always looking to save both time and money. If they can find a product that saves time, fills a need, and is appropriately priced, they will buy it.

They’ll even pay more for a product if they truly believe it offers significant or multiple benefits over other similar products. They’re not as interested in features as they are benefits so focus the message towards their emotional buying needs. And don’t be afraid to highlight multiple benefits of a product to really engage the customer.

In today’s fast-paced world and advanced technology, people are always looking for the best and the fastest. They are also looking for ease of purchase. Marketing tactics must respond to this need and your message must be emotionally appealing and soundly convincing.

Back it up!
But just as importantly, be sure you can back up your claims of benefits and value to the customer. It’s not just a customer you want to attract. It’s a ‘repeat customer’ that can help your business soar too. Provide the customer with quality products and follow-up to make sure they are satisfied. Learn from your customers and use that valuable knowledge to anticipate the next need that will surface from customers.

Proactively create a marketing plan that integrates multiple marketing tactics to help ensure optimal success. Deploying effective tactics will quickly result in higher conversions and more sales. And with more sales, you’ll have a thriving business that grows exponentially as word spreads virally about your products and service.
Don’t under-estimate the value of utilising proven, successful marketing tactics when it comes to marketing your products. Know where you want to go before you start the journey. Start with the end in mind. Envision success and visualise the sale. Success awaits those who can see ahead of the crowd.

www.business-pod.co.uk

Comments

Post a Comment

Popular posts from this blog

Email Marketing Tips for Your Business

Email marketing is an excellent way to connect with your customers without having to spend a whole lot of money. Newsletters are one great way to get people to sign up.  Here are 5 email marketing tips your business should implement.  1. Make subscribing easy – Create a form for sign up on your home page, Facebook page, blog, and wherever else potential customers are already found. Collect names and email addresses. You could collect birthdays to provide a free gift, invite visitors to join groups, etc. Just don’t include too many fields because if it takes too long to subscribe you’ll scare visitors off.  2. Let your subscribers know what they can expect from you – What will you be sending? Newsletters, daily deals, weekly tips, company updates, etc. Give them all the information you can on your sign up sheet, and even let them choose what they’d like to receive. 3. Send out an email to welcome your subscribers – Sending out a welcome email makes the client feel good, and it
Read more

3 Reasons You Should Attend Seminars

Image
If you have never gone to an online marketing seminar, you're missing out. I know what you're thinking... "Seminars are expensive."   That's true. Sometimes they are. Some of them can cost over £1,000+ . Even the lower-priced ones are around £100 "It's a pain to attend."   Again, that's fair. In order to go, you have to get on a plane or train to get there. And you have to take time from your work and family to do it. But, there are at least 3 reasons that attending seminars should be on your priority list (even if you DON'T plan to do a major product launch). 1. You Are Surrounded By Like-minded People. Scoff if you want. But, I'm telling you, there's huge POWER in being around folks who are driven to the same goal as you are. Well, picture being at a party with a few hundred people who not only know what you do... they do it, too! You'll be amazed at how inspiring that can be. 2. You Meet People Who Inspire And
Read more

Having Problems Staying Motivated?

Most of us have a love-hate relationship with motivation. We need to get motivated all the time but we always find it hard to get out of our comfort zones and get ourselves working. We like to feel motivated but we hate the process of prodding ourselves into doing what we are supposed to be doing or finishing what we have already started. Motivation is a hard to pin down thing. What few people realise though is that while it may be hard to pin down at times, there are plenty of things one can do to muster enough motivation to get your-self going. Quit the debate -The battle always starts in the head. It begins ten to five minutes before you start doing the thing you have to do – whether it's a task, a business plan, a goal. In the normal course of hesitating to do your task, one part of your head tries to talk you into doing it. It is immediately followed by a voice that talks you out of it. This process goes on until you decide to follow one of the two voices – abandon the task a
Read more