Business Cards Are Excellent Salesman

Since the 19th century business cards were widespread among people of all classes with a business to promote. The earliest form of business cards, known as tradecards, were used as advertising materials and as maps used to direct the public to the merchant’s store. Today business cards are among the most important marketing material that every business must have. 

 The business card is perhaps the best salesman that you can have. That is why it is essential that it contains much more than your name, address, and contact numbers and services. It should be designed keeping its purpose in mind – that is it being a powerful sales tool. 

 So let’s start with the design. If you want to create a business card that contains a photo with gradient colors you can try using a glossy finish to ensure that the cards are printed as good as they look on the screen. Or else, you can get disappointed with the print out.   

 Now let’s come to the strategies you can utilise in business card distribution. Aside from the usual handing out of your business cards during tradeshows, conventions, meetings and the like, tucking them in your products before delivery can be a good idea. 
  • Say you are a florist. You can consider tying your business card around the flowers. 
  • Or if use bags in packaging your products, you can staple or tie your card on the outside of the bag. 
  • You can also include you cards in your letters and invoices. 
  • And if you are really crafty you can slip in your cards into your designs – you can include them in your greeting cards, emboss them with your rubber stamps or blend them with your other artworks.        

There are endless possibilities when it comes to designing and handing out your business cards. You just have to know how to utilise these possibilities to your advantage. 

 Remember that your business cards can be your best salesman, so make them represent you effectively.

 www.business-pod.co.uk

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