4 Secrets To Building An Engaging Brand Experience

When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often the most powerful branding comes from adding a little “fun” to your brand experience.

 Driven by the Burger King mentality, today’s customers want to do business their way on their time. They want to make their own choices. As business people, it’s our job to make sure then when customers are ready to make their choice, our product or service is their top choice.

 Below are five secrets to put some spark and imagination into your brand and create an unforgettable brand experience.

 Secret #1: Tell Your Company’s Unique Brand Story

 Television shows have long been a part of our culture. When viewers watch television shows, they see stories about characters that we relate to. Remember the Brady Bunch theme song? It tells the story of a lovely lady... well, you know how it goes.

 Now imagine harnessing the power of storytelling for your business! By sharing your brand story, you create a powerful connection to your customers. They feel as though they know you. This brand story paints a colorful vignette of who you are, what vision you hold, and what experiences made you the company you are today. While your brand story might not be as catchy as the Brady Bunch tune, raving fans love to share stories of their favorite brands with others.

 What's your brand story? Do you have a wonderful story to tell about how your business was started? Was there a turning point in your company that shaped you into the organization you are today?

 Secret #2: Make Your Brand a Household Name by Coining the Term

 Why define your brand experience in terms we already use? Kleenex, Xerox, and Fed X are companies whose brand names have set the standards for their industry by becoming the coined terms to describe a tissue, making a copy, and overnight deliveries.

 So how do you go about making your brand a household name?

 Secret #3: Add Your Unique Brand of Humour

 Humour has the power to transform an ordinary product into a fun experience for the whole audience. 

 A funny commercial/advert can really stick in your mind. A funny campaign can instantly turn a new or unknown product into a national phenomenon.

 Secret #4: Create your own Catch Phrases and Own Quotes

 If you type the words “inspirational quotes” into Google, you will see that there are 1,130,000 listings. Quotes are hot! So why not tap into the power of quotes and catch phrases for your business?

 When you create a hot catch phrase or quote, you’ll find your words popping up on websites, in blogs, talked about in lifts, written on bathroom walls, and in the most unexpected placed.

 Take a moment to step back and really look at your company’s brand. With a little imagination, you can transform buying your product or service into a fun, one-of-a-kind brand experience that your customers will never forget.

 www.business-pod.co.uk

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