Top Tips to Help You Boost Your Email Subscribers
Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns. Research shows that around 50 percent of consumers have signed up to receive email from as many as ten brands, while 8 percent don’t receive any email from any brand. This becomes a challenge for email marketers to make it into the inbox. Brands can use a number of tactics to encourage people to signup to email marketing campaigns; including highlighting the value of these emails through the use of testimonials or you can use a statement that is clear and concise. You need to make sure your signup process is simple and easy to follow. Offer Free Content One of the most popular tactics for B2B companies is to offer those that signup something free, such as a white paper, or other forms of free content that can really offer value to the subscr