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Top Tips to Help You Boost Your Email Subscribers

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Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns.  Research shows that around 50 percent of consumers have signed up to receive email from as many as ten brands, while 8 percent don’t receive any email from any brand. This becomes a challenge for email marketers to make it into the inbox. Brands can use a number of tactics to encourage people to signup to email marketing campaigns; including highlighting the value of these emails through the use of testimonials or you can use a statement that is clear and concise. You need to make sure your signup process is simple and easy to follow.  Offer Free Content One of the most popular tactics for B2B companies is to offer those that signup something free, such as a white paper, or other forms of free content that can really offer value to the subscr
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Choosing a Company Name

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When forming a limited company the name of the company can be an important decision.  Some people may choose the first name that they think of and others may select a ready made company for speed or because they like a particular name.  However, many businesses may prefer to select a company name that either clearly distinguishes itself from its competitors or contains something unique or personal. Company names can be chosen for different reasons. One of the most common ways of selecting a company name is to use something personal. A quick look through your local newspaper will probably introduce you to many personalised business names. Johnson Consulting Limited, T Smith & Son Limited, Stephens & Barley Limited are some fictional examples of what may be found. This may instantly make a company recognisable locally, it can be deemed as more personal by its customers, and often works well within geographical areas. However, it does little to tell new customers what your
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7 Critical Business Financing Mistakes

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Avoiding the top 7 business financing mistakes is a key component in business survival. If you start committing these business financing mistakes too often, you will greatly reduce any chance you have for longer term business success. The key is to understand the causes and significance of each so that you're in a position to make better decisions. Business Financing Mistakes (1) - No Monthly Bookkeeping Regardless of the size of your business, inaccurate record keeping creates all sorts of issues relating to cash flow, planning, and business decision making. While everything has a cost, bookkeeping services are dirt cheap compared to most other costs a business will incur. And once a bookkeeping process gets established, the cost usually goes down or becomes more cost effective as there is no wasted effort in recording all the business activity. By itself, this one mistake tends to lead to all the others in one way or another and should be avoided at all costs. B
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Are you living the Greatest Lie?

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Have you ever felt that your life was a conveyor belt of …. Go to school, graduate, get a good job with a good company, accumulate retirement savings, and use these to do everything you’d ever wanted to during your retirement? If that’s what you’ve grown up expecting you may be in for a big surprise. Only 5 people in 100 who follow this route can look forward to a comfortable retirement. Are you shocked? That means a whopping 95 out of 100 hardworking people who try to follow this route are going to have to rely on inadequate pensions, social security, and family assistance to live out their golden years. Not a happy picture. Just take a look in your community to see how few retirees are financially independent. If you know any that are truly financially independent then you’ll probably find they did it on their own. So, if you want to want financial independence what are your options? You could pray that you’ll be one of the 1 in 180 million people who hits the lottery o
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“Powering Off” or “Power On?”

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Do you take your laptop on holiday?  Do you sometimes “hate” your mobile phone?   Harris Interactive recently reported that one-third of business people take their laptops on holiday.  During a Sunday meal at a restaurant recently, I observed a man sitting with his family talking on his mobile phone -- obviously about business. He was not happy – neither was his family!   To paraphrase Charles Dickens, “It is the best of times.  It is the worst of times.”  Certainly that applies when it comes to “connectivity.” Stories of 9-11 victims being able to communicate with family members in the last minutes of their lives warmed my heart, while the story my friend told of her mother answering her mobile phone in the delivery room during the birth of her grandchild chilled my soul.   How grateful I was for my mobile phone when I came across someone with one, and I could immediately help them get help. How convenient it is on holiday to use the Internet to explore the options for entertai
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7 Tips to Starting a Successful Small Business

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Getting a small business off the ground is challenging to say the least. Here are some tips which will prepare the ground for running a successful small business. Have Goals This is where it all starts – the foundation for success. Know exactly where you are heading. What will the business ‘look’ like in the future? How will you know when your business is a success? When you wake up in the morning, do you know what actions you have to take to get you on the road to success? Take Action The difference between success and failure is down to the actions you take. The failures in life are the people who know what they have to do but never do it. The successful small business owners are people who take action on their ideas, ones who never say, “I wish I had done …” Seek Feedback There is a saying that feedback is the breakfast of champions. During the early days of your business you must continually seek feedback about all aspects of your business. What works? What doesn’t wo
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3 Easy Ways To Make More Money This Year

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Successful business owners all have one thing in common, they are never satisfied with sales levels. Whether you are making £10,000 a year or £1 million a year, there is always a possibility for growth. Growth only comes when you realise it can happen. You will not grow if you are content or can't see the future possibilities for growth. Here are three easy ways that you can transform your business from the level it is at, into a profit making machine. 1. Always track statistics This may seem obvious, but most people never do it. You should always track and gather as much information as possible. Track the number of new customers, track purchases, evaluate marketing, monitor amount of purchases, how frequent customers buy from you, non-buying prospects, etc. With this knowledge you will be more informed as to how you marketing pounds are doing and where you can increase things.. 2. Find people you can trust You definitely need people you can trust as well. These p
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How to Impress Your Customers

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In business, every contact with your customer is an opportunity for expanding and growing the relationship. A phone call is nice but sending a business greeting card means that effort and consideration was put into the relationship. A greeting card can be sent as a reminder for an event, upcoming meeting or simply a thank you note. With the highly competitive market that we have today, having a good rapport with your customers is a way of getting ahead of the competition.      There are a lot of reasons why businesses send greeting cards. You may want to attract new customers, enhance a current business relationship or show appreciation to those who have faithfully supported your business during the year. It is essential though to carefully design the card as a well-meant card can actually offend the recipient when it is not done properly. Choosing a poor design can also mean a lot of things to the people you want to impress. The recipient can take it as a sign that the business
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