The Business Pod's Blog

Adding perceived and real value to your ebooks and other downloadable information products can be accomplished in many ways. Having original well written content is of course the most important.  For those that research and compile useful information but do not have topnotch writing or editing skills professional writers can be found on line at place like elance.com, rentacoder.com and ebookedit.com at reasonable prices. This is the standard or starting place though really for a successful information or ebook product.   To make sure that your customer is wowed by the purchase they made, you will want to up the perceived value of your products by making the initial first impression they get when opening it as favorable as possible. The first impression the customer makes when they open the download will greatly affect the value they put on the information inside. Ultimately this will even affect the return rates of information products that are purchased.   So how d...

An Ebook that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants. This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.  Using viral Ebooks as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable Ebooks that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable Ebooks that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for su...