The Business Pod's Blog

For most folks, owning your own business is a dream come true.  The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner.  Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in.   There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs. 1. Create A One of a Kind Selling Point If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.  Will they get faster service?  Go ahead and dramatize it, but keep the customer at the focus..."Get free overnight delivery!"  Hey, it tells the customer...you get quick service and a discount on shipping.   Two definite benefits in one statement. Why should some...

In business, every contact with your customer is an opportunity for expanding and growing the relationship.  A phone call is nice but sending a business greeting card means that effort and consideration was put into the relationship. A greeting card can be sent as a reminder for an event, upcoming meeting or simply a thank you note. With the highly competitive market that we have today, having a good rapport with your customers is a way of getting ahead of the competition.      There are a lot of reasons why businesses send greeting cards. You may want to attract new customers, enhance a current business relationship or show appreciation to those who have faithfully supported your business during the year. It is essential though to carefully design the card as a well-meant card can actually offend the recipient when it is not done properly. Choosing a poor design can also mean a lot of things to the people you want to impress. The recipient can take it as a s...

Online users are always searching for something of value to them. Whether it’s information, products, or services, they are looking for an answer to a question or a problem. Online marketing tactics are especially important with the increase in competition across the world wide web.   One of the most important aspects of building an online business is to create a business that values and appreciates customers and potential customers. This means marketing tactics that build a strong, trusting relationship with customers are important. Building trust starts with the first encounter with your website and continues with every single subsequent interaction.   According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day. A moment is the few seconds it takes for the brain to evaluate and record an experience. These experiences can be either positive or negative and your website, headlines, content, or responses can make a h...