The Business Pod's Blog

Adding perceived and real value to your ebooks and other downloadable information products can be accomplished in many ways. Having original well written content is of course the most important.  For those that research and compile useful information but do not have topnotch writing or editing skills professional writers can be found on line at place like elance.com, rentacoder.com and ebookedit.com at reasonable prices. This is the standard or starting place though really for a successful information or ebook product.   To make sure that your customer is wowed by the purchase they made, you will want to up the perceived value of your products by making the initial first impression they get when opening it as favorable as possible. The first impression the customer makes when they open the download will greatly affect the value they put on the information inside. Ultimately this will even affect the return rates of information products that are purchased.   So how d...

One of the biggest mistakes that new business owners make is thinking once their website is up and running on the Internet, they just need to sit back and watch the customer enquiries and orders roll in.   This is a mistake because if no one knows your website exists, or can’t find the website when they’re searching for the type of product or service you sell, then you’re never going to make any money.  Even if you have a top-notch web store, if potential customers can’t find it then they can’t buy from you, and your business is likely to fail. To avoid this unfortunate situation, it’s vital that once your website is live (or, even better, that you take these issues into account as part of the process of building your website), the Internet search engines know about your site. If Google, Bing (Microsoft’s current search engine) and Yahoo don’t know that your website exists, or what type of business you conduct, then they can’t include links to your website as part of a s...

If you are hoping to increase your Facebook ‘Like’ these 10 tips are a great place to start. 1. If you have created a personal profile page for your business instead of a business page this is against Facebook’s Terms and Conditions, so you will want to migrate your profile to a new business page. Migrating allows you to do this without losing all your connections. The Facebook migration tool is found at https://www.facebook.com/help?page=213602951994043 2. You should benchmark your current metrics. This will help you to improve your performance in anything you need to measure. First you should record where you currently are. You should also begin recording Post Specific metrics such as the number of Likes and Comments.  3. Identify a USP for your Page. What value are you ready to provide your reader? 4. Create a shorter customised URL for your page. A shorter URL is easy for your visitors to remember and it is easily promoted.  5. Use Insights to learn what the mo...

An Ebook that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants. This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.  Using viral Ebooks as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable Ebooks that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable Ebooks that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for su...

1. Love Yourself: This can take a bit of practice and looks really funny, but try it, it works. When you wake up, give yourself a great big hug. Do the same when it’s time for sleep. You’ve heard this said a million times before: “How can you expect others to love you if you don't love yourself?” It’s true. Practice the morning and evening hugs for 2 weeks, maybe 3 weeks if you're the stubborn type and you’ll see how well it works. 2. Look in the mirror: Every time you pass a mirror, look into it and flash your biggest and best smile at yourself. It might feel strange at first, but eventually it’ll make you feel brilliant about yourself. Tell yourself “Looking good!” or “Wow, I love me!” or similar phrases often enough to actually start believing it. 3. Do things that make you feel good: This can be anything from listening to music, trekking in the Andes, doing some volunteer work or even just taking a shower. Anything that gives you a positive feeling about ...