Welcome

Hello and Welcome to The Business Pod's blog.  We have decided to use Google's Blogger service rather than the one in our website tools as Blogger gives us more control over the design of it.

 Our aim is to blog at least once a week and will be on topics that will help you grow your business, and help you become more successful.

 We hope you enjoy it.

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9 Tactics to Create Strong Customer Relationships

Online users are always searching for something of value to them. Whether it’s information, products, or services, they are looking for an answer to a question or a problem. Online marketing tactics are especially important with the increase in competition across the world wide web.   One of the most important aspects of building an online business is to create a business that values and appreciates customers and potential customers. This means marketing tactics that build a strong, trusting relationship with customers are important. Building trust starts with the first encounter with your website and continues with every single subsequent interaction.   According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day. A moment is the few seconds it takes for the brain to evaluate and record an experience. These experiences can be either positive or negative and your website, headlines, content, or responses can make a h...
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How to Be a Creative Entrepreneur

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There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … but how on earth can you open up your mind to get to the point where ideas just spill out? Small business owners are expected to be creative and inventive, otherwise how could they run their own firm? If you have a sneaky feeling that creativity is not one of your strong points what can you do to stimulate your brain and get it kicked-started? Too many people are ‘limited thinkers’. They have their world placed squarely in a box and nothing can exist outside of that. If the newspaper reports something then it must be right. If Joe next door says that something is impossible then he must be right. As a small business owner, you cannot afford to be a ‘limited thinker’. You have to be an ‘unlimited thinker’ . Get into th...
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Do Small Businesses need websites?

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Should Small Businesses have a web presence? In one word, yes! The internet is the most effective marketing tools in existence  nowadays, have the capability of reaching far more people than any leaflet drop or advertisement in the local paper ever will.  Should you produce your own website? It all depends on your skills, if you have the ability to produce a site that looks good, then go ahead, it will save you money and will work wonders as a marketing tool. However if your skills are limited or non-existent then we'd say no. Why?because if your site doesn't have a professional look to it, then it is going to reflect badly on your company's image.  Do you need to spend lots of money? It really depends on the size of your website, if you're looking simply get a presence on the internet, then you can easily get something for around £350 if you take the time to look, if you're really getting into the idea of being online and effectively having your shop exist...
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