Welcome

Hello and Welcome to The Business Pod's blog.  We have decided to use Google's Blogger service rather than the one in our website tools as Blogger gives us more control over the design of it.

 Our aim is to blog at least once a week and will be on topics that will help you grow your business, and help you become more successful.

 We hope you enjoy it.

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Popular posts from this blog

What an Ebook Can Do for You

An Ebook that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants. This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.  Using viral Ebooks as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable Ebooks that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable Ebooks that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for su...
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10 Tips to Increase Your Facebook Likes

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If you are hoping to increase your Facebook ‘Like’ these 10 tips are a great place to start. 1. If you have created a personal profile page for your business instead of a business page this is against Facebook’s Terms and Conditions, so you will want to migrate your profile to a new business page. Migrating allows you to do this without losing all your connections. The Facebook migration tool is found at https://www.facebook.com/help?page=213602951994043 2. You should benchmark your current metrics. This will help you to improve your performance in anything you need to measure. First you should record where you currently are. You should also begin recording Post Specific metrics such as the number of Likes and Comments.  3. Identify a USP for your Page. What value are you ready to provide your reader? 4. Create a shorter customised URL for your page. A shorter URL is easy for your visitors to remember and it is easily promoted.  5. Use Insights to learn what the mo...
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How to Be a Creative Entrepreneur

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There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … but how on earth can you open up your mind to get to the point where ideas just spill out? Small business owners are expected to be creative and inventive, otherwise how could they run their own firm? If you have a sneaky feeling that creativity is not one of your strong points what can you do to stimulate your brain and get it kicked-started? Too many people are ‘limited thinkers’. They have their world placed squarely in a box and nothing can exist outside of that. If the newspaper reports something then it must be right. If Joe next door says that something is impossible then he must be right. As a small business owner, you cannot afford to be a ‘limited thinker’. You have to be an ‘unlimited thinker’ . Get into th...
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