Do Small Businesses need websites?

Should Small Businesses have a web presence?
In one word, yes! The internet is the most effective marketing tools in existence nowadays, have the capability of reaching far more people than any leaflet drop or advertisement in the local paper ever will. 

 Should you produce your own website?
It all depends on your skills, if you have the ability to produce a site that looks good, then go ahead, it will save you money and will work wonders as a marketing tool. However if your skills are limited or non-existent then we'd say no. Why?because if your site doesn't have a professional look to it, then it is going to reflect badly on your company's image. 

 Do you need to spend lots of money?
It really depends on the size of your website, if you're looking simply get a presence on the internet, then you can easily get something for around £350 if you take the time to look, if you're really getting into the idea of being online and effectively having your shop exist in cyberspace you're going to be looking at more money, however even then, there are many self-build options such as Shopify.

What content do you need?
This all depends on what you want from being online, if you want to sell online, have your products online is going to be very useful! If you're just looking to get your company online, then there are TWO elements that we believe are imperative: 

  • Information about your company 
  • How to contact you 

Without these two no-one is going to know who or what you are, with the former being your chance to sell yourself. Remember when people look at websites, if its well designed they won't know if they're dealing with a multi-national company or a one person organisation, this is your chance to play alongside the big boys!! 

 What to do now?
So you're convinced a website is the way to go? Excellent, this can only be of benefit to you! Now you've got to find a designer, things to keep in mind when looking is what kind of style are you looking for, find some websites that you like then find some designers and see if they can produce something along that line! If they can, you're on the way to bringing into being what can be one of your best employees!!

 www.business-pod.co.uk

Comments

Post a Comment

Popular posts from this blog

Email Marketing Tips for Your Business

Email marketing is an excellent way to connect with your customers without having to spend a whole lot of money. Newsletters are one great way to get people to sign up.  Here are 5 email marketing tips your business should implement.  1. Make subscribing easy – Create a form for sign up on your home page, Facebook page, blog, and wherever else potential customers are already found. Collect names and email addresses. You could collect birthdays to provide a free gift, invite visitors to join groups, etc. Just don’t include too many fields because if it takes too long to subscribe you’ll scare visitors off.  2. Let your subscribers know what they can expect from you – What will you be sending? Newsletters, daily deals, weekly tips, company updates, etc. Give them all the information you can on your sign up sheet, and even let them choose what they’d like to receive. 3. Send out an email to welcome your subscribers – Sending out a welcome email makes the client feel good, and it
Read more

How to Build A Successful Business?

Image
Starting a business and becoming successful is often part of the Dream. But there is a difference between starting a business and building a successful business. Many businesses fail within the first few years of existence due to the lack of planning for the long-term. There is not enough vision and there is not enough done to strengthen the business properly from the ground up. If you want to start a business there is an easy way to get a better understanding of why some businesses fail and others don't. When starting a business think about it similar to building a house. If done right it is protecting you against any kind of storm or danger of the outside world and will last for a long time. It offers shelter and protection. For you and your business that could be translated to that you want to have a business that is able to weather economical ups and downs (=storm) and that will provide income to pay the bills (shelter and protection). When building a house there are seve
Read more

10 Tips for a Successful Entrepreneurial Pitch

Image
One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they hear sound like sure-fire prescriptions to lose money! If you are pitching investors to give you money for a new venture, you should subscribe to the following rules: 1. Explain exactly what your business is within the first thirty seconds. Many entrepreneurs waste valuable time giving loads of data, background and other info—all the while investors are left scratching their heads thinking “What does this business actually DO?” 2. Tell your audience who your customers will be. Paint a vivid, specific picture of these people. 3.  Explain why your customers going to give you there hard-earned money. 4. Explain who your competitors are. (And if you say you have no
Read more